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bioniq, the leading health and wellness AI platform delivering the world’s most personalised wellness solutions, today announces the appointment of its first Chief Marketing Officer, Marni Allen. In this Role; Marni will lead all global marketing and communication across bioniq; and will report to Ahmad El-Dardiry, bioniq’s COO & Co-founder.
Most recently, Marni led the Global Consumer Healthcare Futures at Walgreens Boots Alliance, where she built the team and developed a strategic framework to deliver Self Care innovation, leveraging physical locations, existing and new products, loyalty card data and IT infrastructure to deliver 1:1 health and wellbeing support on a mass scale. While in this role, she was named to the Forbes UK list of 50 Women to Watch in 2022.
Prior to joining Walgreens Boots Alliance, Marni progressed through a series of marketing leadership roles in the Johnson & Johnson Consumer and Vision Care businesses. Most notably, she led the global consumer Digestive Health franchise, owning global brand strategy, new product development, packaging and consumer communications for a portfolio of iconic brands. Marni has a strong track record of leveraging consumer and market insights to build big ideas with the power to disrupt markets, create powerful brands, drive revenue growth and longevity to stand the test of time.
As bioniq’s newly appointed CMO, Marni will lead the global marketing organisation. Currently operating across six countries in EMEA, bioniq plans to expand into 10 new markets by the end of 2023.
With an impressive career spanning 20+ years in healthcare marketing, Marni adds: “I believe passionately in the power of brands, and I am honored to be taking the helm to build the bioniq brands into powerhouse global equities. Having worked in healthcare marketing for my entire career, I feel that at bioniq, I can make a significant contribution toward making personalised health and wellness more accessible and actionable. Our world-leading database of over 3 million biochemical markers, together with our patented algorithm, positions us to deliver data-driven precision health and wellness solutions and a superior user experience to members around the world.”
bioniq CEO, Vadim Fedotov says of the appointment: “We are extremely excited to have Marni join us and bring her wealth of experience in building powerful health and wellness brands. The bioniq worldwide health platform is a glimpse into the future of personalised health - in the form of tailor-made wellness solutions driven by data and innovation - and together, it is our goal to support, motivate and educate people across the world to lead as fulfilled and healthy lives as possible.”
Ahmad El-Dardiry, COO & Co-Founder, adds “Marni takes a consumer-centric, people-centric and growth-centric approach to everything she does and comes to us with a strong track record of building trusted brands and innovating to meet consumer needs in health & wellness” She spent 20 years at Johnson & Johnson, moving through a variety of regional and global leadership roles in marketing, strategy, brand management, communications development and new product development.
Boasting one of the largest researched databases in the world, bioniq partners with leading institutions such as London Global Practice, King’s College Hospital and Lanserhof. The company is backed by some of the leading global VC funds including HV Capital, Rocket Internet, Unbound Venture, Porsche Ventures and TQ Ventures.
bioniq has also recently acquired VAHA, Europe’s largest and leading connected fitness offering. With 35 design patents, VAHA’s AI driven state-of-the-art home fitness technology accesses millions of workout-related data points, providing bioniq members with personalised home training and biomechanical analysis for further insight into their body’s physical capabilities.
For more information on the future of bespoke health solutions, visit www.bioniq.com
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About bioniq
bioniq, founded in 2019 with headquarters in London, is the ultimate health support system. Research-based, clinically proven and driven by world-leading data, bioniq’s mission is to make health accessible and actionable. Currently, the company operates in the UK, UAE, Germany, Austria, Switzerland and the Netherlands, and is proud to have been featured as the ‘Biggest Wellbeing Trend”’ according to The Evening Standard, Women’s Health, The Telegraph, GQ and Elle.
