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Bioniq is a personalised supplement company founded in London in 2019. To date, we have collected more than 6 million datapoints have from a heterogenous population. Through aggregate trend analysis, Bioniq refines its approach to creating custom nutrient formulas for individual's health goals. Formulas are delivered in Swiss granule form - a technology that supports absorption. Bioniq is used by elite athletes, high performers, and everyday health-conscious consumers across the US, UK, UAE, and beyond.
Bioniq GO is the entry point into personalised supplementation - no blood test required. Customers complete a wellness quiz covering gender, lifestyle, diet, and personal goals. The Bioniq algorithm uses this data to generate a customised granule formula from up to 35 possible ingredients. It's a straightforward, accessible way for anyone to begin their personalised health journey.
Bioniq PRO is the premium tier of personalised supplementation, built around actual blood test data. Customers upload a recent blood test report covering key biomarkers — including Vitamin D, B12, Iron, Magnesium, Zinc, and Lipid profile — and Bioniq analyses these alongside a wellness questionnaire to create a personalized formula from up to 120 possible ingredients. Formulas can be reviewed and updated at regular intervals as members elect to retake their blood test or their blood biomarkers evolve.
For customers who want to start simply and immediately, Bioniq GO is the ideal entry point — it requires only a short quiz and delivers a personalised formula within days. For customers who are already engaged with their health data, have access to blood test results, or want a higher level of personalization, Bioniq PRO is the recommended option. Both products use the same granule technology and Swiss-certified ingredient manufacturing — the difference is the depth of personalisation.
We have collected more than 6 million datapoints from a heterogenous population over the past decade. Bioniq's personalisation engine uses insights generated through aggregate trend analysis, allowing Bioniq to create custom nutrient formulas tailored to individual's health goals. It analyses individual data — from questionnaire inputs or blood biomarkers — and generates a formula with ingredient dosages matched to that person's needs. The granules use technology to support nutrient absorption. All products are manufactured to Swiss regulatory standards and regularly audited by SwissMedic Health Authorities to ensure safety and compliance . A representative study supports the effectiveness of the personalised approach, including improvements in iron metabolism (Martusevich A.K., Karuzin K.A. "Iron Metabolism Under Selective Individualized Correction." Archiv Euromedica, Vol. 9, No. 2, 2019).
Cristiano Ronaldo has been a Bioniq member since 2022, using the supplement products as part of his personal regimen. In 2024, he became an investor and significant shareholder in the business. He has described the investment as an alignment with his own values around nutrition and healthy aging — and continues to use Bioniq products personally.
All Bioniq ingredients are manufactured to the highest quality standards and regularly audited by SwissMedic for safety and quality. Each personalised formula is generated based on a questionnaire or by blood testing, and produced in registered facilities. Bioniq does not use unnecessary fillers or artificial additives.
Bioniq has joined the Herbalife family — combining Bioniq's personalised supplement science with Herbalife's world-class global distribution network. For customers and distributors, this means Bioniq's products will become accessible to a significantly wider audience, with the backing and reach of one of the world's leading nutrition companies.
Bioniq's identity and product philosophy remain exactly as they were. The granule technology, ingredient quality, and Swiss manufacturing standards are all unchanged.
Bioniq and Herbalife's existing nutrition range are complementary, not competing propositions. Herbalife's portfolio provides broad-based nutrition products designed for wide accessibility. Bioniq sits at the premium end of the spectrum — offering customised formulas built around each customer. Where Herbalife provides nutrition for everyone, Bioniq provides more personalized nutrition options for each person. Together, they represent a comprehensive wellness offering across the full spectrum of consumer needs. Before starting a regimen consisting of a mixture of different supplements, individuals should consult their healthcare provider to discuss potential nutrition stacking concerns.
Bioniq is an ideal proposition for health-conscious consumers who want to a higher degree of personalization. Specifically, it resonates strongly with: people focused on energy*, cognitive function*, beauty and wellness* or healthy aging*; customers who are already spending on premium wellness products and individuals who have had blood tests and want to act on the data. Bioniq's personalised approach is a compelling upgrade strategy — and a strong fit for Herbalife distributors whose customers already trust them on healthy lifestyle and nutrition.
We are currently integrating Bioniq into the Herbalife distributor network ahead of launch. We're moving as quickly as possible to make products available. Join the waitlist to receive priority notification the moment ordering opens in your region — waitlist members will be the first to access products and distributor onboarding support.
Bioniq will be made available through the Herbalife distributor network as part of the integration rollout. Details on the exact purchasing and ordering process will be communicated directly to distributors ahead of launch. In the meantime, join the waitlist to ensure you're among the first to receive full onboarding information, product training, and access when availability opens.
Bioniq formulas come in granule form and are taken with meals. The granules can be swallowed with water, juice, or milk, or mixed into smoothies, yogurt, or similar foods. They should not be chewed. Moreover, the granules are not intended to be consumed with hot beverages nor added to a blender.
Bioniq GO and PRO are suitable for most healthy adults looking to personalized nutrition. As with any supplement, customers who are pregnant, breastfeeding, under 18, or managing a medical conditions and diseases should consult their doctor before starting. If a customer experiences any unexpected side effects, they should pause use, contact their healthcare provider and contact the Bioniq support team.
For even more personalized supplements, based on your own blood biomarkers, check out Bioniq PRO.
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