The future of personalized health is here

Bioniq Leadership team

James Hardy, Founder & CFO; Marni Allen, CMO; Vadim Fedotov, Founder & CEO; Oliver Motisi, CPO; Not pictured: Calin Popescu, Founder & CTO

Vadim Fedotov

Co-Founder and Chief Executive Officer

Vadim Fedotov, our visionary CEO, is a multifaceted leader with a remarkable journey. From his early career as a professional basketball player, he transitioned into the corporate sphere, holding significant CEO positions, including at GRPN. In 2019, he launched Bioniq in London, introducing a personalized supplementation system based on extensive blood testing data. Vadim's leadership has garnered trust from top medical institutions, including Lanserhof and King's College Hospital, and secured backing from leading European investment funds. His strategic vision expanded the Bioniq ecosystem with acquisitions like VAHA.com and Loewi, reinforcing his commitment to personalized health.

James Hardy

Co-Founder and Chief Financial Officer

James Hardy brings a wealth of expertise and a rich, 20-year background in the fields of Retail, Fintech, and eCommerce. As a seasoned Chartered Accountant, his proficiency lies in steering consumer-centric businesses towards growth and financial stability. At Bioniq, James plays a pivotal role, overseeing the entire spectrum of financial and operational strategies. This includes managing critical aspects such as Investor Relations, steering Market Expansion efforts, nurturing Franchise opportunities, and leading Fund Raising initiatives. His comprehensive approach and strategic acumen make him an invaluable asset to the Bioniq team, driving the company’s financial health and operational efficiency.

Marni Allen

Chief Marketing Officer

Marni Allen is an accomplished marketing leader with an impressive track record of building brands and driving innovation at Johnson & Johnson and Walgreens Boots Alliance. Named one of EY's 50 UK Women to Watch, Marni is a visionary marketeer who puts consumers at the center of everything she does. Marni is passionate about advancing the future of consumer self care and unleashing the potential of technology to help more people live healthier, for longer.

Oliver Motisi

Chief Product Officer

Oliver Motisi is a healthtech visionary with 10 years in the industry. Before Bioniq, he worked alongside Europe’s leading athletes, advised early-stage businesses within the femtech sector and acted as a consultant for the Public Investment Fund of Saudi Arabia. Oliver's knack for blending tech and user needs drives Bioniq's innovation, shaping our cutting-edge products.